Ayrton Senna São Paulo Tour Story of Brazils Formula 1 Hero

Get ready to stand before one of São Paulo’s most jaw-dropping landmarks — a colossal mural honoring three-time Formula 1 World Champion Ayrton Senna. Towering 41 meters high and 17.5 meters wide, this breathtaking masterpiece takes over the side of a skyscraper on Paulista Avenue, brought to life by world-famous street artist Eduardo Kobra. As you admire this iconic tribute, soak in the energy of Paulista — a vibrant hub of culture, architecture, and city life — making this stop not just a photo opportunity, but a true São Paulo experience.

30 min

Explore how Ayrton Senna helped shape the story of Audi in Brazil.

40 min

On May 1, 1994, the Brazilian Formula One legend tragically lost his life following an accident while leading the San Marino Grand Prix at the Autodromo Enzo e Dino Ferrari in Italy. His passing marked a pivotal moment in motorsport history, leading to major advancements in Formula One safety and the reestablishment of the Grand Prix Drivers’ Association.

30 min

Next, we head to the legendary Interlagos Racetrack, home of the Brazilian Formula 1 Grand Prix and celebrated as one of the most thrilling circuits in the world. Feel the atmosphere where racing history is made and where the roar of engines still echoes through the grandstands. This is also where Ayrton Senna claimed his first official karting victory — the very beginning of a journey that would lead him to global stardom. Today, the karting circuit proudly carries his name, a tribute to the place where a legend first showed his talent.

60 min

To honor Ayrton Senna’s extraordinary impact, major landmarks across São Paulo have been named in tribute to the three-time world champion — including highways, tunnels, squares, and monuments. We pass through the largest road tunnel complex in the city, proudly bearing his name, and visit a square dedicated to his legacy. There, you’ll see the impressive 2.5-ton bronze monument “Speed, Soul and Emotion,” a striking tribute that captures the spirit, passion, and energy that made Senna a national hero.

30 min